In the competitive world of retail, customer focus is very important. It is valuable to draw the attention of customers with the way products are placed in the store, as this is what most directly promotes sales.
Effective product placement in the store is important as it increases visibility. This is especially important for high-value products with a higher markup. When strategic product placement is done right, it can attract more customers, increase sales and, as a result, increase the success of the company.
The purpose of this article is to introduce the art of in-store product placement, focusing on strategies that optimize the visibility of high-value products. So in this article, learn more about what effective product placement is and how to do it right in 6 different ways.
1. Positioning of main products at eye level
Whether you are a store owner, manager or product marketer, an effective understanding of product placement techniques will be very helpful. The first tip is to make sure that the best, highest value products are placed in the best shelf positions. The way to achieve this is by placing these products at eye level.
This ensures that customers can easily spot them and increases the chances of attracting attention. The end stands and the first shelves of the store’s sub-sections are usually highly visible places when entering the store.
Eye-level shelves are the most valuable ally in any store. Placing premium products at eye level increases the chance that customers will notice them. This is because customers tend to scan the shelves at eye level first.
2. Displays placed in advantageous places
We recommend using attractive displays at checkouts and other high-traffic locations to draw attention to your valuable products. These displays can include attractive signage, product samples, or even interactive elements to engage customers.
It pays to strategically place these displays near checkouts or high-traffic areas where customers spend time waiting in line. Of course, we still need to think about making these displays visually attractive and attention-grabbing.
Good product display stands provide last-minute shopping opportunities and can greatly increase the visibility of your products. It is worth investing in them as it will definitely pay off in the long run.
3. Strategic placement of related products
Another tip is related to affiliate products. We recommend that they be successfully combined with each other – placing high-quality products next to additional goods.
For example, if you sell high-end cookware, place it near gourmet food ingredients or recipe books. This encourages customers to consider purchasing multiple items, and as a result, increases awareness of your products.
Customers are more likely to consider purchasing multiple items, and your products benefit from increased visibility by being close to popular or related products.
4. Place similar products next to each other
It is also important to think about the fact that not only related products, but also whole product categories are placed in close proximity to each other. For example, especially high-value products should be placed near related or popular items.
Positioning your products next to well-known brands or best-selling products in the same category can capitalize on existing customer interest and increase visibility. Customers often gravitate towards familiar items or products they perceive to be popular.
5. Create visible visual contrast
Packaging and product design (including their placement) play a crucial role in product visibility. Therefore, we recommend that you learn more about what color contrast to use.
Color psychology has important implications for sales promotion. Creative packaging is also used to make the products stand out and be noticed on store shelves.
Use bolder fonts, brighter colors, unique shapes or special packaging that stands out among other products on the shelves. It is worth considering the general aesthetics of the store and aiming to create a visual contrast that catches the customer’s eye.
In addition, if the store displays are well lit and, what is no less important, correctly lit, it will be possible to significantly increase the visibility of the products in the eyes of customers
6. Take care of product demonstrations
You can also organize product demonstrations or interactive displays that demonstrate the features and benefits of your premium products. Not only does it attract attention, but it also helps potential customers understand the value proposition.
Whether it’s a cooking demo for high-end kitchen appliances or a beauty tutorial for luxury skin care products, these experiences capture attention and help potential customers understand the value proposition. When customers see a product in action, they are more likely to show interest and remember it later.
This is most observed in grocery store product tastings – people like to come, taste something and learn more about the delicious product. It can even happen with other products if an interesting demonstration or human involvement is carried out.
It’s important to remember that effective product placement in a store is an ongoing process. Regularly evaluate the performance of your placements, experiment with different strategies and adapt to changing customer preferences and store layouts to maintain maximum visibility of your valuable products.
Please check out these articles too:
- Storytelling in Copywriting – Connecting Emotionally with Your Audience
- Visual Merchandising Techniques with Vendor Display Stands
May you manage to highlight the best products and sell them successfully!
