Boosting Impulse Purchases with Table Top Display Stands

Impulse buying is a powerful tool in the retailer’s arsenal. We have all fallen victim to those times when we made an impulse purchase that was more emotional rather than logical. Besides, often these purchases are stimulated by a visually appealing, strategically placed product that catches our eye. Good table top display stands can achieve that.

If you’re on the other side and you want to promote as many impulse purchases as you possibly can, then investing in some good table top display stands is a good marketing move.

So in this article we will discuss how store owners like you can use table top display stands to boost impulse purchases. We’ll explore product choice, display arrangement, and psychology-based strategies that can make your store irresistible to shoppers.

Let’s get started!

What lies in the power of product choice

The first step in encouraging impulse purchases is selecting the right products for your table top display stands. We encourage you to choose some items that are attractive, reasonably priced, and complementary to your main product line.

Choosing what products to display is a critical decision. They will either capture the client’s attention or they won’t. So the selected items should be compelling enough to attract a shopper’s attention and motivate a spontaneous purchase.

Ideal products for impulse buys often have the following characteristics:

Low price – high-priced items typically require more thought and consideration. On the other hand, lower-priced items are easier for customers to justify on a whim.
Small size – the products should be small enough to fit on the table top display and also easy for customers to carry around the store.
Seasonally relevant – seasonal products can boost impulse buying as they evoke the current mood and festivities. For instance, around Valentine’s Day, a display of unique, hand-crafted chocolates might attract impulsive buyers.
Tied to primary purchase – display items that can complement a primary purchase. For example, if your store specializes in books, featuring bookmarks or reading lights on your table top display stand might tempt shoppers.

After you take these steps into consideration and put them to action, you might be surprised with the results. However, that is not it yet. Let’s talk about product arrangements.

Make sure you master your display arrangements

The arrangement of your display plays a crucial role in enhancing the attractiveness of your products and stimulating impulse purchases.

An effective arrangement is aesthetically pleasing, draws attention, and makes products easy to reach.

Here are some display arrangement techniques to consider:

Use of height – stagger the heights of your products to draw the eye and create visual interest. For example, use risers or platforms to elevate some items.
Color coordination – group products by color or theme. This can draw attention and make your display more visually appealing.
Accessibility – ensure products are easy to reach and examine. Customers are more likely to purchase something they can touch and feel.

How you arrange your products can make a significant difference in sales so be sure to know your arrangements.

Understand and apply psychology-based strategies

Leveraging psychological strategies can further boost impulse buying behavior.

Consider the following psychological strategies:

Scarcity principle – the perception of scarcity can trigger customers to buy. You can create this perception by limiting the number of items on display and using signage like “While supplies last!”
Sense of urgency – creating a sense of urgency can also prompt customers to buy on the spot. Limited-time offers or countdown timers can stimulate immediate purchases.
Social proof – people tend to do what others are doing. Highlighting best-sellers or using signage like “Everyone’s favorite” can make customers more likely to buy.

Understanding the psychological triggers that lead to impulse purchases can help you optimize your display stands for maximum effect.

Location, location, location

Finally, the placement of your table top display stands in your store significantly impacts their effectiveness in driving impulse purchases.

Effective product placement for your table top displays is as important as choosing the right product. High-traffic areas where customers tend to pause or slow down are ideal.

Here are key areas to consider placing your table top display stands:

Point of Sale – the checkout area is one of the best places to stimulate impulse buys. While customers wait in line to pay, they can be enticed by small, inexpensive items displayed nearby.
Store entrance – placing a display stand near the entrance can grab a customer’s attention as they walk in, setting the tone for their shopping experience.
High traffic areas – any area in your store where customers tend to pause, such as near fitting rooms or escalators, is a good spot for a display stand.
Next to complementary products – placing items that pair well together encourages customers to buy more. For example, displaying stylish sunglasses next to summer dresses can lead to additional purchases.

Boosting impulse purchases through strategic use of table top display stands requires careful planning and execution. But if you take into consideration our tips from this article, you might be surprised by your success!

In conclusion

By selecting the right products and placing your stands strategically, you can create a compelling shopping environment that encourages customers to buy more. The resulting increase in sales can contribute significantly to your store’s success.

Remember, each boutique is unique, and what works well for one might not work as well for another. It’s important to test different strategies, see what works best for your store and customer base, and continually refine your approach based on your findings.

Make sure you also check out our articles on other types of display stands:

Happy selling!