Welcome to another edition of MarketingFIXT, where we explore the world of marketing fixtures to revolutionize your retail experience. Today, we’re blooming into an area that’s both visually appealing and has an immense impact on the atmosphere of your supermarket – flower display stands.
Flowers are already one of the most beautiful products to sell so there is no need to go above and beyond with their display stands. Instead use flower display stands as helpful and practical tools. To highlight the natural beauty of your flowers in an authentic way.
In this article we will delve into how well-orchestrated flower display stands can transform your supermarket ambiance, making it more inviting and aesthetically pleasing.
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The main principles of display stands
As we like to admit, design is a language. And when it comes to tiered flower display stands, it speaks volumes about your supermarket’s image.
So how can you leverage design principles to create an attractive floral display?
The arrangement of flowers on a tiered display stand should be pleasing to the eye. Therefore you should consider design principles such as balance, contrast, and focus.
Balance your display by distributing the weight of the elements evenly across the tiers.
Contrast can be achieved by mixing different types of flowers.
Focus can be directed by featuring a unique or vibrant variety at the center or top of the display.
For example, a supermarket could use a three-tiered display stand and distribute different types of flowers across each tier. Using roses on the top tier for focus, daisies on the middle for contrast, and leafy green plants on the bottom for balance.
Color theory has a huge impact on sales
Next, let’s talk about colors. Honestly, colors can evoke emotions and influence a shopper’s behavior quite a lot. So, how can you harness the power of color theory in your flower displays?
Well, colors impact our perception and mood. So for example, warm colors such as red, orange, and yellow are energizing and attention-grabbing, while cool colors like blue, green, and violet are calming and soothing.
Use color theory to create an emotional response from your shoppers.
So to create a soothing and calm atmosphere, opt for displays with a dominance of cool-colored flowers like lilacs, violets, and blues. And on the other hand, to create a more vibrant and energetic ambiance, use warm-colored flowers like roses, sunflowers, and marigolds.
Pay attention to good illumination in flower displays
Lighting is a subtle yet powerful tool that can highlight your flower displays and add depth to your supermarket’s ambiance.
Good lighting will accentuate the beauty of your flower display and make it more enticing. Use spotlights to highlight premium or special flower arrangements, ambient lighting to create a pleasant overall atmosphere. And then task lighting for areas where customers might want to examine flowers more closely.
In conclusion
So in conclusion we can say that the impact of a well-planned and beautifully designed flower display stand extends far beyond aesthetics. It surely influences the ambiance of your supermarket, shaping customers’ perceptions and emotions, ultimately influencing their shopping experience.
So by leveraging design principles, color theory, and lighting, your flower display can be a beacon of positivity and charm within your supermarket.
Remember to keep this blossoming conversation going by exploring related topics in our article such as:
- Boosting Impulse Purchases with Table Top Display Stands
- Incorporating Brand Identity into Buffet Display Stands
- The Art of Window Displays in Boosting Brand Recognition
May your supermarket always be full of customers!
Stay tuned with MarketingFIXT for more insights into the vibrant world of marketing fixtures!
